Pixel Manager – Track Google Analytics, Google Ads, Facebook and more

Description

The Pixel Manager is the most complete and flexible solution for implementing pixels of various providers, like Google Analytics (Universal and GA4), Google Ads (formerly Google AdWords) Pixel, Meta Pixel (Facebook Pixel), Microsoft Pixel, TikTok Pixel and many more.

The Pixel Managers advanced architecture has numerous advantages over other solutions:

• Its transpiled and optimized JavaScript library ensures compatibility with more than 98% of all browsers that visit your website.
• Data privacy features allow you to achieve the highest level of GDPR (and other privacy) compliance.
• It is very easy to use and easy to understand.
• Filters allow to modify the output very flexibly and customize it perfectly to your needs.
• Standardized output to all pixels allows a much better apples to apples comparison between different providers.

While the setup is as simple as it can get, the pixel engine under the hood is very powerful. It tracks all e-commerce events and implements all advanced pixel features like Meta CAPI (Facebook CAPI) (Pro version), Google Analytics Enhanced E-Commerce, Google Shopping Cart Item Tracking and much more. For advanced users the plugin offers filters which allow to tweak the output flexibly and fine tune the behavior to each shop.

What sets us apart from other, similar plugins?

Out of many things, its unparallelled high tracking accuracy and a simple user interface are the most important properties that set our plugin apart from others.

Additionally, to the standard features offered by the tracking pixels we’ve developed more functional layers into the plugin which help increase measurement accuracy. For instance, if the plugin detects problems in the shop setup that might lower or prevent accurate tracking, it either fixes them seamlessly, or shows warnings with guidance on how to fix the problems.

Read more about the importance of tracking accuracy over here.

The plugin comes with integrations for:

• Google Ads Pixel (formerly Google AdWords)
• Google Analytics Pixel (Universal and Google Analytics 4)
• Meta Ads Pixel (Facebook Ads Pixel)
• Google Optimize Pixel
• HotJar Pixel
• Microsoft Ads Pixel (Pro version) (formerly Bing Ads)
• Twitter Ads Pixel (Pro version)
• Pinterest Ads Pixel (Pro version)
• Snapchat Ads Pixel (Pro version)
• TikTok Ads Pixel (Pro version)

Highlights

• Google Ads Enhanced Conversions (Pro version)
• Meta Conversion API (Facebook Conversion API) (Pro version)
• Google Analytics Enhanced E-Commerce (Pro version)
• Precise measurement by preventing duplicate reporting effectively, and not counting failed payments.
• Collects dynamic remarketing audiences for dynamic retargeting (Google Ads, Meta (Facebook), etc.)
• Google Add Cart Data feature. Google support page
• Support for various cookie consent management systems

Free Features

• Google Ads Conversion Tracking (formerly Google AdWords)
• Google Ads Dynamic Remarketing
• Google Ads Cart Item Tracking
• Google Shopping New Customer Parameter
• Google Analytics Universal Pixel (includes purchase tracking)
• Google Analytics 4 Pixel (includes purchase tracking)
• Google Optimize Pixel
• Meta Pixel (Facebook Pixel)
• Meta Remarketing Events (Facebook Remarketing Events)
• Hotjar Pixel
• Basic Order Duplication Prevention
• Many useful filters that help tweak the plugin output
• Works with lazy loaded product lists

Tags